Friday, September 9, 2011

Philips Starts 10-City Tour to Promote LED Lighting Technology

Philips Starts 10-City Tour to Promote LED Lighting Technology

When I think of a 10-city tour, I don’t think LED lighting. What comes to my mind is a singer, band, celebrity, or – now that it’s election season – presidential candidates. Maybe some of the tons of equipment these people bring along utilizes LED, but the tour isn’t about the lighting but about the person or persons featured. But the star of this tour is in fact the lighting.

Royal Philips Electric, or better known to those in the US as Philips Lighting North America or just plain Philips, is climbing on the tour bus. They’ll be bringing an interactive mobile exhibit featuring LED technology. The Philips LED Light Experience is a free exhibit which will demonstrate, in a hands-on environment, what LED does in brightening up your home and your bank account.

Philips Lighting was the first to introduce LED bulbs equivalent to 60- and 75-watt incandescent bulbs. The bulb that will be most on display is the pioneering Philips AmbientLED A19 bulb. The bulb uses about 80% less energy – 12.5 watts – than the standard 60-watt incandescent. A Philips spokesperson said the exhibit allows visitor to see and understand the best way to integrate LED bulbs into their homes and how well LEDs can mimic the qualities of incandescent bulbs in terms of light color and quality.

The exhibit includes designer tips for using long-lasting LEDs through a “lightover” and allows visitors the chance to see the “inner workings” of the Philips AmbientLED A19 bulb. There will also be contests to enter and other giveaways.

The tour makes 24 stops throughout the 10 cities. It started September 3 in Chicago. The exhibit will stop at festivals, retailers, trade shows and many other events. It travels westward to stops in California, Oregon and Washington during the rest of September. The unique exhibit then heads east again for dates throughout Massachusetts, New York and New Jersey during October. The tour winds up in mid-November back in California.

Royal Philips Electronics of the Netherlands, the parent company, is located in the Netherlands and has over 120,000 employees in sales and service in over 100 countries across the globe.

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